How to Focus on Playing the Insurance Marketing Long Game

How to Focus on Playing the Insurance Marketing Long Game

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It’s not every day an agency finds someone obsessed with telling people what you do.

To make things worse, most of the time that obsession is suppressed and sometimes even ignored.

It’s ignored for traditional “prospecting” methods and ultimately questioned for immediate results.

Which are prioritized over creating marketing assets that build attention an agency can carry well into the future.

That’s what I talk to Bradley Flowers, of Alpha Insurance, about as he tries to take advantage of his obsession.

P.S. This is where we play our marketing long game.


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