cost of customer acquisition

Chris Langille on Overcoming the Cost of Customer Acquisition – ANR75

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What is your cost of customer acquisition?

No idea?

Don’t worry, most independent agents do not track cost of customer acquisition.

What defines the few agencies who are tracking cost of customer acquisition?

They are serious about growth.

Agencies serious about growing their business in the digital marketplace MUST begin to track source of lead, source of sale and cost of customer acquisition if they’re going to compete over the long-term.

That’s why we asked Chris Langille, founder Advisor Evolved and speaker at Elevate 2021 to join EMK Radio.

Why is tracking cost of customer acquisition so important to growth?

If we don’t know how much we’re spending to acquire new opportunities and sales then we can’t make informed decisions on how to allocate future resources.

Marketing should not be seen as an expense, but rather fuel for your business.

This can only be the case if you understand where your business is coming from and how much is costs to acquire it.

Connect with Chris Langille:

Travelers Insurance

travelers insuranceIn an uncertain world, Travelers is an insurance leader, committed to keeping pace with the ever-changing needs of our customers, and anticipating their needs for the future. There is no stronger testament to our dedication to protecting customers from loss than our continued innovation and ability to transform our industry.

In fact, from the first ever auto and space travel policies and hybrid car discount, to the 2009 founding of The Travelers Institute for public policy, our history of advancements has propelled our company—and our industry—towards ever higher standards for customers.

Travelers is a company that works hard at the science of what we do: we analyze information, process perspectives and measure results to create the best combination of products and services.

We work equally hard at customer service and how we interact with the people whom we do business. Over the years, we’ve strived to earn our customer’s loyalty by continually improving our abilities to listen and respond to their needs.

Click here to learn more about Travelers Insurance.


Agencies big and small invest in Zywave, a leading provider of software-as-a-service (SaaS) technology solutions for the insurance industry, to overcome top industry challenges, to gain efficiencies and to meet growth goals.

Investing in Zywave tools means brokers can provide a full spectrum of solutions, including compliance and HR, communication and content, agency management, ben admin, decision support, risk management, safety resources and analytics, powering the process for growth and the ultimate client experience.

Click here to learn more about Zywave.

Precise Leads

Quality referrals to help your business grow.

Precise Leads, Inc. provides real-time delivery of leads to our network of insurance agents, as well as other customer prospecting services including Live Phone Transfers and ad-driven Click to Call marketing.

At Precise, we understand that in order to deliver the very best leads, we need to offer consumers unparalleled service. We are constantly developing and improving our proprietary lead delivery system, and we take service and security very seriously.

Precise Leads is highly rated within the insurance and financial community, successfully serving individual agents, regional agencies, and publicly held corporations.

Click here to learn more about Precise Leads.

Get Your Ticket to Elevate 2021

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Thank you,

Ryan Hanley

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