Subscribe and never miss an episode… iTunesStitcher Our superpower is that we give a sh*t. It’s cool to care about making this industry and the people that operate in it better. If we don’t, then we’re not giving ourselves the best chance to survive the constant attacks on how we help people protect what matters. …
Welcome to Elevate 2021 (Ryan Hanley’s Opening Remarks) Read More »
Subscribe below and never miss an episode… iTunesStitcher It’s hard to bring value that rarely has a chance to return. Even if you believe in “giving without the expectation of reciprocation” at some point someone has to give if back. Sometimes, if you’re stretched too thin, you won’t be able to put them in the …
Subscribe below and never miss an episode… iTunesStitcher It’s easy to get caught up with what you think an agency your size should be doing. When in reality, there’s very few limits you can/should put on it from a marketing position. You’ll never be able to identify the growth opportunities you currently have. That’s what …
How Many Valuable Growth Opportunities Do You Have? Read More »
Subscribe and never miss an episode… iTunesStitcher This is why a handful of agents showed up to Elevate 18 and what they hope will happen because they did. I corned nine agents from across the country (and Canada) to figure out what needs to happen to grow. It doesn’t matter if it’s video marketing or …
Subscribe and never miss an episode… iTunesStitcher Some insurance products are harder to sell than others. Is it your job to convince someone they want and need this coverage, or is that a realization they have to come to on their own? It’s hard to say because being in the convincing business isn’t a whole …
Convincing Your Way to the Sale Will Make You Crazy Read More »
Subscribe and never miss an episode… iTunesStitcher You have a much better chance for a consistent message to get delivered. It’s in this message that helps your agency figure who their talking to and where their going to do it. However it becomes a more challenging task if your brand has to take a back …
Does anyone else get to June and suddenly that warm sunshine has you feeling lazy and unmotivated? Seeing everyone’s beach pictures plastered on Instagram with #beachlife definitely doesn’t help… “Sorry, Stephanie, that margarita looks watery and Cabo looks disgusting this time of year…” Said no one. Every year I get to this point and I’m …
A Crisis of Why: How to Save Your Insurance Life Read More »
At some point, you’re going to need to figure out what someone needs to hear from you to get their attention. It doesn’t matter if you’re new to content creation or have been doing it for years, everyone runs out of ideas. But that can’t slow you down, momentum is the only thing that will …
I know what you are thinking… Not another article about video marketing. Trust me, I know how you are feeling, but this one will be different. Both inside the world of EMK and outside of it, video marketing is being shoved in your face as what all the “cool kids” are doing, and you need to …
Subscribe below and never miss an episode… iTunesStitcher Cost of client acquisition is a big time stat that when you track it, separates your agency from the pack. It’s also just one of many advanced business and marketing metrics you should consider discovering. Because too often agencies get stuck accepting the things that have always …
Who Needs to Make it More Affordable to Get a Client? Read More »