Month: August 2017

jay weintraub insuretech connect independent agents

Navigating the Intersection of Insurtech and Independent Agents with Jay Weintraub – ANR92

Subscribe below and never miss an episode… iTunesStitcher In this episode of EMK Radio, we’re joined by Jay Weintraub, co-founder and CEO of InsureTech Connect. Jay, as organizer of the largest insurance technology conference in the world, has his finger on the pulse of the insurance technology movement. Specifically we dive into the some of …

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the show episode seven

The One Skill Undeniably More Important to Insurance Agents Success than Sales

Insurance is a sales business. Without the sale of an insurance policy, none of the actual work of insurance can get done. However, over the next five years “How” we sell insurance will drastically change. In the modern marketplace winners and losers are determined by who can attract the most attention to their brand. Attention …

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increase insurance customer retention

Insurance Customer Retention: 7 Ways to Drastically Improve Customer Loyalty

Customer retention is the lifeblood of independent insurance agencies. However, in the modern marketplace, improving (or even maintaining) retention rates takes hard work and intentional actions. Our most loyal insurance customers are NOT those that don’t call the office. Their lack of engagement is not trust, it’s apathy. With proactive improvements to customer loyalty we …

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insurance hype man

Why your “Hype Man” and expert planning skills are killing your agency production

If you’re like me you spend the majority of your days trying to figure out where the day actually went. You get into your office and make yourself a cup of “something hot”. In my case that is supporting my ever-growing coffee habit. Before you know it you are about 5 minutes past leaving on …

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seth zaremba customer experience

Seth Zaremba on Building the Next Generation of Independent Insurance Agency – ANR91

Subscribe below and never miss an episode… iTunesStitcher NOTICE: After interviewing Seth Zaremba for this episode, there is no doubt in my mind he is building the next generation of independent insurance agency. “Innovate or die,” this is the insurtech message spreading across the insurance industry. Sadly, most independent agencies believe they do not have …

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inbound insurance marketing metrics

5 inbound marketing metrics your insurance agency must track to win online

There are five inbound marketing metrics you must track if want to attract profitable business online. “If you can’t measure it, you can’t improve it.” It was Peter Drucker, management consultant and best-selling author, who famously pushed us to capture the metrics that drive our business. In episode five of The Show, we answer the question, …

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insurance marketing jason cass

Looking back on 7 years of insurance marketing with Jason Cass – ANR90

Subscribe below and never miss an episode… iTunesStitcher I first met Jason Cass seven years ago. At that time, we were both just starting out marketing our insurance businesses online. I was blogging as a producer at The Murray Group and he was messing around on Facebook for JDC Insurance (now The Insurance Alliance). In …

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