Month: May 2017

Why It's Time to Stop Acting Like Independent Agents and Start Acting Like Business Owners

Why It’s Time to Stop Acting Like Independent Agents and Start Acting Like Business Owners

Disruption, data-driven metrics, digital marketing, leads, consumer behavior and a plethora of new terms have entered our space over the past several years. Whether the latest blog, social media post, newsletter or industry conference, these are the terms everyone is talking about in our industry today. This shouldn’t bother us at all. In fact, after working …

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return on investment

The Key to Return on Investment and Retention from Your Agency’s Marketing

Return on Investment. I remember learning about return on investment (ROI) in my high school economics class. Yet when you are a business owner you really start thinking about ROI. In marketing your agency, there are a few considerations to make to truly track your ROI. First, similar to your phone system or your building, you …

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starting your own insurance agency

12 Things You Should Know Before Starting Your Own Insurance Agency

So you like the idea of starting your own insurance agency but are not quite sure where to begin or what it will entail? Well, the first thing you need to know is that there’s a difference between running your own insurance agency and running your own successful insurance agency. A successful independent insurance agency comes with …

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laird rixford technology independent agency

Laird Rixford on the Technology Enhanced Insurance Agency – ANR81

Subscribe below and never miss an episode… iTunesStitcher Are you using technology to enhance your insurance agency? Enhance. The key to success in the digital marketplace is finding, implementing and utilizing technology which “Enhances” the core value your agency provides. Easy said than done. Especially with all the technology flooding the insurance industry. In this …

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How Travelers Insurance is Winning the Race to Value

How Travelers Insurance is Winning the Race to Value – ANR80

Subscribe below and never miss an episode… iTunesStitcher Travelers Insurance is winning the race to value. How? By investing in technology and resources which deliver value to insurance consumers (and independent agents) without expectation of reciprocation. In this episode of EMK Radio we’re joined by Jay Gauthier, CMO of Personal Lines and Loree Toedman, Vice …

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derek coburn trusted advisor

Derek Coburn on Moving Beyond the Trusted Advisor – ANR79

Subscribe below and never miss an episode… iTunesStitcher Do you consider yourself a trusted advisor? For many professionals, achieving “Trusted Advisor” status with their clients is the pinnacle of relationship building (and rightly so). But what if you could take the relationship even deeper? In this episode of EMK Radio we’re joined by Derek Coburn, author …

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insurance disruptors don't have

The One Thing Insurance Disruptors Don’t Have, We Do.

Stop me if you’ve heard this story: a disruptor enters the insurance marketplace and independent agents fade away. Not if we have anything to say about… Would-be disruptors prey on the most basic of insurance buyer desires: easy, cheap and fast. Easy replaces expertise. Price replaces coverage. Convenience replaces trust. The scary part? Bots replace …

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