Month: April 2017

Subscribe below and never miss an episode… iTunesStitcher There is a new political dynamic impacting the insurance industry in Washington, DC. That is why we asked Bob Rusbuldt, president and CEO of the Independent Insurance Agents and Brokers of America (IIABA), also known as the Big “I”, to join us on this episode of EMK …

Bob Rusbuldt on the New Political Dynamic Impacting the Insurance Industry – ANR77 Read More »

Subscribe below and never miss an episode… iTunesStitcher In an increasingly commoditized world, it is our people that create value. In this episode of EMK Radio we’re joined by Jay Weintraub, founder of the InsurTech Connect Conference, and keynote speaker at Elevate 2021 for a deep dive into why people are our product and how …

Jay Weintraub on Why People Are Our Product – ANR76 Read More »

There are many insurance sales best practices to be learned from a professional speaking career. Last week I visited the Independent Insurance Agents of Oklahoma headquarters, in Oklahoma City, to deliver my How to Sell Insurance to Millennials presentation. This marks the official start of my 7th year as a professional speaker within the insurance industry. …

7 Insurance Sales Best Practices I Learned From Professional Speaking Read More »

Subscribe below and never miss an episode… iTunesStitcher What is your cost of customer acquisition? No idea? Don’t worry, most independent agents do not track cost of customer acquisition. What defines the few agencies who are tracking cost of customer acquisition? They are serious about growth. Agencies serious about growing their business in the digital marketplace …

Chris Langille on Overcoming the Cost of Customer Acquisition – ANR75 Read More »

Subscribe below and never miss an episode… iTunesStitcher The Pareto Principle (better known as the 80/20 rule) is real and understanding the significance of the Pareto Principle is the secret to digital marketing domination. In this episode of EMK Radio, Marty and I discuss the impact of early wins on the long-term success of independent …

The Secret to Digital Marketplace Domination – ANR74 Read More »

Subscribe below and never miss an episode… iTunesStitcher Independent agents are not owning the success they’ve already achieved. That’s according to Joey Giangola, our guest today on this episode of EMK Radio. Joey Giangola is a managing partner for the GROW Program, where he helps rebuild insurance agencies to make them relevant to the modern …

Joey Giangola on Owning Your Success and What to Do Next – ANR73 Read More »

Tax season is upon us. While some agents dread the inevitable sit down with their tax preparer, you’re not one of them. Unlike some insurance agents, you look forward to tax season. Every deduction you claim is validation of your impressive organization skills. Plus, who doesn’t want extra money? That’s why you’re reading this article. …

9 Tax Deductions For Savvy Insurance Agents Read More »

Last summer, I installed a new tile floor in my bathroom. It was quite a feat considering I’m not a contractor, I’ve never been in construction and the most “flooring” I’d done previously was installing click-lock laminate wood in a very small entry way. But I was still pretty confident I could do it. What …

How A Bathroom Re-Model Taught Me Content Marketing Read More »

Subscribe below and never miss an episode… iTunesStitcher What does it mean, “Investing in the Independent Agent?” Well, if there is anyone who can answer this question, it’s Chris Cline of Westfield Insurance. Chris has 20+ years of experience in the insurance industry and is the Distribution Specialist Leader at Westfield Insurance. After spending some …

Investing in the Independent Agent with Chris Cline – ANR72 Read More »