Month: December 2016

impact sharing economy insurance

Impact of Sharing Economy on Insurance with Robin Smith – ANR53

Subscribe on iTunesStitcher “We are the Uber of inspections.” The sharing economy isn’t coming, it’s here. The sharing economy has been making waves in the insurance sector for a few years now. Most of the discussion centers around how the industry can cover new exposures. In this episode of EMK Radio, Marty talks with Robin Smith, …

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insurance marketing basics

Price-based Marketing: Time for Insurance Marketers to get Back to Basics

Price-based marketing is taking the easy way out. Marketing is one of those jobs that “can’t get no respect,” as Rodney Dangerfield would say. Most people think that ‘anybody can be a marketer’. Sort of like saying that anybody with a brush and a roller is a painter. Ever seen a room that looks like a friendly …

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