Month: June 2016

Top 3 Facebook Ad Campaign Objectives for Insurance Agents

Top 3 Facebook Ad Campaign Objectives for Insurance Agents (Hint: Boost Post Is NOT One of Them!)

Beyond Boost Post: 15 Campaign Objectives Have you ever hit the big blue “Boost Post” button on Facebook? For most agents this is about as far as they’ve ever gone with Facebook paid advertising. We manage Facebook ads for agencies across the country and one of the most common responses we get when we ask …

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usage-based insurance startups

Will Usage-based Insurance Startups Change the Industry Landscape? – ANR28

Subscribe on iTunesStitcher Podcast Topics What will usage-based insurance startups mean for the independent insurance industry How independent agents can use new tech to their advantage The perks of usage-based insurance How Facebook is influencing independent marketing Why we all need to take a second look at Facebook in 2016 We’re dissecting insurance and media trends today …

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online commercial insurance market opportunity

What is the Online Commercial Insurance Market Opportunity?

According to a new Deloitte study, 51% of business owners are willing to address their commercial insurance needs online. In this video we address the online commercial insurance marketing opportunity for independent agents. Understanding the market opportunity allows us to better our agency to capture more commercial insurance leads. http://agencynation.wistia.com/medias/lku2caz32r?embedType=async&videoFoam=true&videoWidth=600 Subscribe to EMK by Email Click …

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death to the phone tree

Death to the Phone Tree: Why Human Beings Need to Start Answering the Phone – ANR27

Subscribe on iTunesStitcher It’s hard blazing a trail in the insurance industry. At EMK, our content – everything from the blog to this podcast – is a labor of love. We pride ourselves on the quality of our message and the coherency of our story, and we take the content we post very, very seriously. …

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p2p insurtech insurance start-ups

3 Reasons Why P2P Insurtech Start-ups Will Not Disrupt the Insurance Industry

The peer-to-peer (P2P) insurtech movement will not disrupt the insurance industry. Why? Because P2P insurance start-ups, (or mutual insurance companies as they’ve been called before this most recent rebranding), have existed for over 400 years. There is nothing disruptive about the P2P insurance model. This doesn’t mean that there won’t be significant and exciting innovation born out of …

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