Month: December 2015

no all independent insurance industry competition is created equal

Why Not All Independent Insurance Industry Competition is Created Equal

Listen to today’s episode: Click here to subscribe on iTunes. The landscape of the insurance industry is changing. Today Marty and Ryan talk about an overlooked demographic, the shopper. “One of the ‘new normal’ behaviors is the fact we want to get a deal on everything.” — Marty Agather Shoppers are clients who look for …

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automation

How to Balance Automation with Unscalable Human Experiences

Listen to today’s episode: Click here to subscribe on iTunes. Are you creating unscalable human experiences in your business? I recently read an article called “Three Tips for Future-Proofing Your Digital Career”, and it inspired today’s episode. With so many industries developing automation, you need to find a way to protect your business from the …

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digital disruption

How to Prepare Your Agency for Digital Disruption {Part II}

Listen to today’s episode: Click here to subscribe on iTunes. There are many factors that can lead to disruption inside the insurance industry. In Part I of this two part podcast series we discussed the definitions of Innovation and Disruption: Innovation – new methods, ideas, or products which improve upon an existing process or product. Disruption – that …

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How to Prepare Your Agency for Digital Disruption

How to Prepare Your Agency for Digital Disruption {Part I}

Listen to today’s episodes: Click here to subscribe on iTunes. Is your insurance agency prepared for digital disruption? On this episode of EMK Radio we discuss the different between innovation and disruption, as well as, why “The New Normal” of the modern marketplace has created an environment ripe for disruption. But first… let’s talk a …

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5 Trends Driving the Most Progressive Minded Insurance Organizations

5 Trends Driving the Most Progressive Minded Insurance Organizations

Listen to today’s episode: Click here to subscribe on iTunes. What trends are guiding your strategic business decisions?  In this episode of EMK Radio, we use an article from the Insurance Journal, Progressive Insurance CEO on 5 Macro Trends of Note, as the backdrop for discuss on the macro issues shaping the future of the independent …

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Why Poor Customer Experience Leads to Lower Insurance Shopper Conversion Rates

Why Poor Customer Experience is to Blame for Lower Insurance Shopper Conversion Rate

Listen to today’s episode: Click here to subscribe on iTunes. According JD Power: “…more customers are shopping for a new insurer—39 percent in 2014 compared with 32 percent in 2013—fewer are actually switching.” Read the full report here – JD Power 2015 Insurance Shopper Study: More Customers Are Shopping for New Auto Insurance, but Fewer Are …

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