Month: October 2015

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Freelancing? Read These 3 Reasons Why You Need A Specialist Contractor Accountant

Both freelancers and contractors who are considering signing up for an accountancy service should think seriously before committing. There are plenty of options out there. Many agencies will claim to offer you fantastic services, but in all likelihood, they probably have a broad range of clients who each have varying needs. An accountant that specialises …

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The Easy Way to Attract New Customers Through Search Engine Marketing

The Easy Way to Attract New Customers Through Search Engine Marketing

Search engine marketing can be easy… I promise. There is a specific content marketing tactic which, when implemented with consistency, yields almost immediate results. What is the amazing tactic? Answer client questions. Its that simple. By answering answer clients questions over and over, your agency is able to provide simple, direct value to the exact clients …

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customer expectation triangle of death

How to Survive the Customer Expectation Triangle of Death [Video]

If you prioritize customer service or customer experience, you’re already a commodity. The access and availability provided by the Internet have created a dynamic new set of customer expectations. No matter where in the independent insurance industry your business falls, (agency, carrier, vendor, etc), insurance buyers are less influenced by traditional marketing activities and more …

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