Month: September 2015

content marketing focus relationships or leads

Should Content Marketing Focus on Relationships or Leads? [Video]

Should your content marketing focus on building relationships or generating new business leads? This is the question I was recently asked after presenting on content marketing in the insurance industry. As the independent insurance industry battles to harness the digital customer experience, understanding why we create content and share it with our audience is a …

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mobile agency

Mobile Agency “Must Do’s” for Independent Insurance Agents

Are you prepared for the mobile agency? In this webinar we’re joined by Matt Aaron, co-founder of the Mobile Insurance Agent Application, for an overview of what independent insurance agencies must do to prepare for the mobile customer experience. Note: Do to technology issues we only capture half of the webinar replay. That aside, the …

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