Month: September 2015

Should your content marketing focus on building relationships or generating new business leads? This is the question I was recently asked after presenting on content marketing in the insurance industry. As the independent insurance industry battles to harness the digital customer experience, understanding why we create content and share it with our audience is a …

Should Content Marketing Focus on Relationships or Leads? [Video] Read More »

One of the common themes in the insurance press over the past year has been the arrival of insurance ‘Disruptors’. Although many believe disruption is all about technology, a broader view is that disruption can come from a number of different sources. While the terminology is new, the concept is as old as the economy. …

The New Normal Creates Launch Pad for Disruptors Read More »

Video is the best way to build a connection with clients and prospects online. Period. But getting started with video marketing can feel a bit intimidating. That’s why we created the video below, to better explain the tools and equipment you’ll want in order to create quality video marketing. Watch this video to get started: Click …

How to Build Your Own Video Studio on a Budget Read More »

Stop me if you’ve heard this one before: Airline service stinks. We all know it, and most of us have experienced it. The airlines do their best to let us know that they have the power and we don’t. Not Always! Thankfully, some airline management teams are paying attention, and trying to correct that situation. …

A “Tail” of Customer Experience Read More »

  Do you have a website? Perfect. Then, you should have Google Analytics. Why? So you’re not driving blind. A website without analytics is literally like driving to your friend’s house in the dark without headlights. You don’t know where your turns are or which roads have less potholes. Google Analytics shines a light on …

How to Set-Up Google Analytics in Two Quick Steps Read More »

Are you prepared for the mobile agency? In this webinar we’re joined by Matt Aaron, co-founder of the Mobile Insurance Agent Application, for an overview of what independent insurance agencies must do to prepare for the mobile customer experience. Note: Do to technology issues we only capture half of the webinar replay. That aside, the …

Mobile Agency “Must Do’s” for Independent Insurance Agents Read More »