Month: June 2015

5 Reasons Why Consumers Are the Best

5 Reasons Why Consumers Are the Best Form of Advertising

Word of mouth is very powerful—just ask any insurance agent. But how do referrals rank compared to other types of advertising? Can referrals alone outweigh other common channels? Is there more to successful referrals than just relying on the goodwill of customers to promote your insurance services? Recent research reveals five reasons why consumers are …

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FinTech growing in South Africa

FinTech growing in South Africa

The twin forces of finance and technology are helping to reshape the very face of consumer spending in South Africa. The energy behind this growth in FinTech (finance technology) represents a significant challenge to and a break away from more traditional sources of finance for individual consumers – not least because of the time and …

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