Email marketing campaigns can be powerful tools to raise awareness, sell products, drive traffic to your website, and much more. A well-crafted email can be beautiful, engaging, effective, and even profitable – but without a little behind-the-scenes knowledge, they can also feel like a waste of time. After you send out an email campaign, most …
NOTE: This post was submitted by an EMK Community Contributor. Click here if you’d like to write for us. An affiliate marketing program is simply another name for a online referral program, associate program, or partnership program. In the online world, an affiliate program allows you to create and manage a large group of affiliates …
How to Use Affiliate Marketing to Attract More Online Referrals Read More »
Insurance digital marketing is about telling the human side of your agency story. The modern insurance consumer is bombarded by insurance advertisements every day. From GEICO, State Farm, to All State, the messaging is inescapable. Do you believe insurance jargon, packaged in clever digital marketing tactics, will win you business over the long term? I know …
How to Stand Out and Attract the Modern Insurance Consumer Read More »
When Google says they’re making a change that will have a “significant impact” on search results, you better pay attention. We don’t always get the luxury of knowing when Google will roll out with one of their famous algorithm updates, like Panda and Penguin (which were not announced). However, on February 26, 2015, Google made …
SumoMe is a simple tool for improving your agency website customer experience. Here is a quick case study on the EMK articles page describing the thought process behind using SumoMe to make educated decisions on website design. I am NOT a website design expert so (free) tools like SumoMe provide extremely value insight into what my …
How Free Tool SumoMe Helps You Create a Better Website Read More »
Storytelling is one of the most powerful sales tools agents posses. Prospects want to hear about the realities of working with you, and telling true stories is the most impactful way to show what sets you apart from the agency down the street. Use Success Stories to Grow Your Business If you’ve been in the …
Did you know that 71% of all Internet leads are wasted? Businesses work hard to attract the attention of potential clients and customers only to have those leads lost or mismanaged after being captured (last week we described the different between Internet insurance leads versus online referrals). It’s almost unbelievable. The reality is that managing …
6 Steps to Handling Online Referrals Like a Boss Read More »
Traveling is, undoubtedly, an amazing experience. But when traveling abroad, you will also want to make sure that you are covered in most unforeseen situations. Buying traveling insurance can provide you with a wide range of benefits. Is it worth it, though? Following, we have put together some of the most important things to bear …
About EMK Finance Blog We understand that navigating the financial word can be challenging for most people. There’s so much temptation out there it’s hard to live a life with a good financial balance. Our aim is is to provide interesting and engaging financial pieces that can help you with all avenues of your life, …
About EMK Finance Blog We understand that navigating the financial word can be challenging for most people. There’s so much temptation out there it’s hard to live a life with a good financial balance. Our aim is is to provide interesting and engaging financial pieces that can help you with all avenues of your life, …