Month: April 2015

Email Marketing Analytics 101

Email Marketing Analytics 101

Email marketing campaigns can be powerful tools to raise awareness, sell products, drive traffic to your website, and much more. A well-crafted email can be beautiful, engaging, effective, and even profitable – but without a little behind-the-scenes knowledge, they can also feel like a waste of time. After you send out an email campaign, most …

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insurance digital marketing

How to Stand Out and Attract the Modern Insurance Consumer

Insurance digital marketing is about telling the human side of your agency story. The modern insurance consumer is bombarded by insurance advertisements every day. From GEICO, State Farm, to All State, the messaging is inescapable. Do you believe insurance jargon, packaged in clever digital marketing tactics, will win you business over the long term? I know …

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