Why are you here? Really. I want you to think about it for a second. There are innumerable blogs on marketing out there; even some written from an insurance perspective, so I’m grateful that you choose to spend some of your busy day with us. There may a number of reasons readers are here (perhaps …
The Secret to Getting Insurance Prospects to Call YOU Read More »
Today is launch day. Wait? Hasn’t EMK been live since August? Yes. On August 13th, 2014, a renegade group of TrustedChoice.com employees secretly undertook a black-ops project to create the insurance industry’s first channel agnostic community dedicated to growing an insurance business. A week later, EMK was born. EMK beta. We decided to quietly “soft-launch” Agency Nation in a …
In the movie Poltergeist, Carol Anne, the five-year-old daughter of the family who is about to be haunted, announces the arrival of the spirits named in the movie’s title, by stating “They’re here.” Of course, the family initially discounts her story, but eventually her prescience is accepted as fact. There have been rumors that Google …
The other day I was having a conversation with an independent agent about the changes we’re all seeing with customers. We agreed that consumer behavior is glaringly different from 15 or 20 years ago in many important ways. The internet has changed us all it seems. We have grown accustomed to instant access to every …
Has the Internet Changed Us All? How to Position Your Insurance Agency for the Future Read More »
Are your insureds loyal? How loyal are insureds to the carriers who hold their risk, and the agencies who service them? Certainly, many are, but some erosion may be occurring as new tools and behaviors take hold. In this post, we’ll explore whether the concept of customer loyalty is still relevant, or whether a new model should …
Google now owns an insurance agency. Are you prepared to compete against Google? Truthfully, I don’t think any of us are: Independent agents, captives or directs. Whether we’re prepared or not, Google auto insurance comparison is coming. According to an article by Ellen Carney on the Forrester Research blog, auto insurance comparison will soon be …
How to Prepare for Google Entering the Auto Insurance Market Read More »
Google now owns an insurance agency. Are you prepared to compete against Google? Truthfully, I don’t think any of us are: Independent agents, captives or directs. Whether we’re prepared or not, Google auto insurance comparison is coming. According to an article by Ellen Carney on the Forrester Research blog, auto insurance comparison will soon be …
How to Prepare for Google Entering the Auto Insurance Market Read More »
Google now owns an insurance agency. Are you prepared to compete against Google? Truthfully, I don’t think any of us are: Independent agents, captives or directs. Whether we’re prepared or not, Google auto insurance comparison is coming. According to an article by Ellen Carney on the Forrester Research blog, auto insurance comparison will soon be …
How to Prepare for Google Entering the Auto Insurance Market Read More »
Is location the reason clients choose your agency over the competition? No. Your geographic location may get you in the game, but no longer is location a competitive advantage for insurance agents. Why? Because of the Internet. Because of smartphones. Because of eSignature. Because of SSH secure payments. Because of online policy management. Because of …
Why “Local” Is No Longer a Competitive Advantage for Insurance Agents Read More »
Are you excited about your inbound insurance marketing? You should be. I am. I’m excited to see what you can do. I’m excited to serve you and your fellow EMK Pathfinders in the quest for world domination. That’s why you’re here, right? It’s an exciting time to work in the insurance industry. Exciting and dangerous. …
Seven Inbound Insurance Marketing Trends to Fuel World Domination Read More »