Month: January 2015

what is agency nation

What is EMK? From beta to Bonanza

Today is launch day. Wait? Hasn’t EMK been live since August? Yes. On August 13th, 2014, a renegade group of TrustedChoice.com employees secretly undertook a black-ops project to create the insurance industry’s first channel agnostic community dedicated to growing an insurance business. A week later, EMK was born. EMK beta. We decided to quietly “soft-launch” Agency Nation in a …

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has the internet changed us all

Has the Internet Changed Us All? How to Position Your Insurance Agency for the Future

The other day I was having a conversation with an independent agent about the changes we’re all seeing with customers. We agreed that consumer behavior is glaringly different from 15 or 20 years ago in many important ways. The internet has changed us all it seems. We have grown accustomed to instant access to every …

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customer loyalty

As Outdated as the Rotary Phone?

Are your insureds loyal? How loyal are insureds to the carriers who hold their risk, and the agencies who service them?  Certainly,  many are, but some erosion may be occurring as new tools and behaviors take hold. In this post, we’ll explore whether the concept of customer loyalty is still relevant, or whether a new model should …

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google entering the auto insurance market

How to Prepare for Google Entering the Auto Insurance Market

Google now owns an insurance agency.  Are you prepared to compete against Google? Truthfully, I don’t think any of us are: Independent agents, captives or directs. Whether we’re prepared or not, Google auto insurance comparison is coming. According to an article by Ellen Carney on the Forrester Research blog, auto insurance comparison will soon be …

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google entering the auto insurance market

How to Prepare for Google Entering the Auto Insurance Market

Google now owns an insurance agency.  Are you prepared to compete against Google? Truthfully, I don’t think any of us are: Independent agents, captives or directs. Whether we’re prepared or not, Google auto insurance comparison is coming. According to an article by Ellen Carney on the Forrester Research blog, auto insurance comparison will soon be …

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How to Prepare for Google Entering the Auto Insurance Market

Google now owns an insurance agency.  Are you prepared to compete against Google? Truthfully, I don’t think any of us are: Independent agents, captives or directs. Whether we’re prepared or not, Google auto insurance comparison is coming. According to an article by Ellen Carney on the Forrester Research blog, auto insurance comparison will soon be …

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local competitive advantage

Why “Local” Is No Longer a Competitive Advantage for Insurance Agents

Is location the reason clients choose your agency over the competition? No. Your geographic location may get you in the game, but no longer is location a competitive advantage for insurance agents. Why? Because of the Internet. Because of smartphones. Because of eSignature. Because of SSH secure payments. Because of online policy management. Because of …

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