SEO (search engine optimization) done right can amplify your insurance marketing efforts and greatly increase the reach of your agency brand. This means more attention, more brand recognition and, over time, more sales. Unfortunately, if not explained correctly, the language of SEO can sound like you’re trying to learn Latin. That is why we asked Nyssa Lieder, SEO Manager …
Basic SEO Strategies for Independent Insurance Agents Read More »
The TrustedChoice.com and EMK team have talked with hundreds, if not thousands, of insurance producers across the country about the power of insurance agency blogging. Unfortunately, many of these insurance producers do not have the capability to produce a new blog post. There are many different reasons why an independent insurance agency would not have a …
Four Blogging Alternatives for Insurance Producers with No Agency Blog [Video] Read More »
This is by far the most frequently asked question we receive about TrustedChoice.com. In an effort to build upon our philosophy of complete transparency in how TrustedChoice.com works, we’ve created a detailed resource explaining the nine primary methods by which personal and commercial insurance consumers find TrustedChoice.com. The video below contains a more detailed explanation of …
How Do Insurance Consumers Find the Trusted Choice Website? [Video] Read More »
This short video will explain the nine primary website traffic sources for TrustedChoice.com. We’ve created this video in response to our frequently asked question, “How do insurance consumers find the TrustedChoice.com website?” <- click the link for a more detailed explanation of how we drive traffic to TrustedChoice.com. Understanding that the life of an independent …
Nine Primary Website Traffic Sources for TrustedChoice.com [Short Video] Read More »
In this episode of IA Today we discuss a tool, Friends+Me, that independent insurance agents can use to create a more efficient process for marketing their agency on social media. There is much more to this this tool as well. Watch this video to learn more about efficient social media marketing and Friends+Me: Hello, and …
How to Increase Social Media Marketing Efficiency with Friends+Me Read More »
On this episode of IA Today, we answer the question, “Why is State Farm winning the insurance branding game?” This was the question asked of me recently by one of the attendees at the Independent Insurance Agents of Virginia, Young Agents Conference. It’s stuck in my mind since that day. There is no doubt that …
Why Is State Farm Winning the Insurance Branding Game? Read More »
Let’s address the 800 pound gorilla in the room. The social media marketing ROI question. The “If I get on Twitter and Facebook, how much revenue will I make?” question. The question far too many independent insurance agencies are using for not allocating resources to social media marketing. Let’s do this… we can’t move forward without being open, …
No One Buys Insurance on Social Media (and that’s OK) Read More »
In this episode, we tackle one of the more controversial topics circulating the newswire today: Is Derek Jeter a first ballot hall-of-fame baseball player? The argument I make in the IA Today show is, absolutely yes. But not necessarily because of his numbers. For sure, his numbers are great and deserving of spot in the baseball …