Month: October 2014

Basic SEO Strategy for Independent

Basic SEO Strategies for Independent Insurance Agents

SEO (search engine optimization) done right can amplify your insurance marketing efforts and greatly increase the reach of your agency brand. This means more attention, more brand recognition and, over time, more sales. Unfortunately, if not explained correctly, the language of SEO can sound like you’re trying to learn Latin. That is why we asked Nyssa Lieder, SEO Manager …

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4 blogging alternatives for insurance producers without an agency blog

Four Blogging Alternatives for Insurance Producers with No Agency Blog [Video]

The TrustedChoice.com and EMK team have talked with hundreds, if not thousands, of insurance producers across the country about the power of insurance agency blogging. Unfortunately, many of these insurance producers do not have the capability to produce a new blog post. There are many different reasons why an independent insurance agency would not have a …

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How do insurance consumers find TrustedChoice.com projectcapmarketing

How Do Insurance Consumers Find the Trusted Choice Website? [Video]

This is by far the most frequently asked question we receive about TrustedChoice.com. In an effort to build upon our philosophy of complete transparency in how TrustedChoice.com works, we’ve created a detailed resource explaining the nine primary methods by which personal and commercial insurance consumers find TrustedChoice.com. The video below contains a more detailed explanation of …

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9 primary website traffic sources for trustedchoice

Nine Primary Website Traffic Sources for TrustedChoice.com [Short Video]

This short video will explain the nine primary website traffic sources for TrustedChoice.com. We’ve created this video in response to our frequently asked question, “How do insurance consumers find the TrustedChoice.com website?” <- click the link for a more detailed explanation of how we drive traffic to TrustedChoice.com. Understanding that the life of an independent …

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No One Buys Insurance on Social Media

No One Buys Insurance on Social Media (and that’s OK)

Let’s address the 800 pound gorilla in the room. The social media marketing ROI question. The “If I get on Twitter and Facebook, how much revenue will I make?”  question. The question far too many independent insurance agencies are using for not allocating resources to social media marketing. Let’s do this… we can’t move forward without being open, …

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