Today we’re going to learn about three elements of an effective insurance website for generating new commercial lines leads. Your agency’s website is home-base for all traffic generation and lead conversion. That means it’s important to have a good one. For purposes of our discussion today, we’re going to break down an effective insurance website …
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Insurance consumers are posting photos of their claims on social media platforms including Instagram, Twitter, and Facebook. Scary, right? This is why, according to a recent article on PropertyCasualty360, Instagram is one of the top websites that insurance carrier claims investigators are using to research insurance claims. Today we discuss why this is such an …
Are Your Insurance Clients Posting Claims Photos on Social Media? Read More »
Some leaders in the insurance industry would have us believe it has to do with millennials being spoiled or entitled. However, I don’t believe this viewpoint tells the entire story. The real reason millennials don’t buy from independent agents has much more to do with the options available to them in the marketplace. They’ve grown …
Why Don’t Millennials Buy From Independent Insurance Agents? Read More »
Commercial insurance leads are waiting for independent insurance agents online. There is a common misconception, pervasive in our industry, that business owners and company decision makers do not go onto the Internet to research, build relationships and ultimately make a buying decision for their commercial insurance needs. How many commercial insurance leads are you receiving from …
Look around. It’s obvious that EMK is an unfinished product at this point. Why would we ever launch a website unfinished? The answer: Action trumps perfection. Action Trumps Perfection A common misconception that most businesses fall victim to (not just insurance agencies) is the belief that what they’re creating needs to be perfection in order to launch. Not true. These organizations …
Today we’re going to learn how to optimize a TrustedChoice.com Commercial Lines Profile. Optimizing your TrustedChoice.com Commercial Lines Profile is an important step to ensuring that your agency receives the maximum number of new leads possible. Watch the short video below to learn how: Click here to find out how your agency can start capturing …
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Buy a Policy Today, Free Shipping Included! Limited Time Offer! You just can’t make this stuff up. Howdy! As wonderful as the internet is, there are all sorts of bad actors out there, and just to prove my point, I refer you to Exhibit A, a tweet that I found. And for those of you who might …
How to Stand Out on Twitter From Those Who Give Insurance a Bad Name Read More »